In the heart of adversity, our brand was born, nurtured through the trials of caring for a loved one facing the daunting challenges of Parkinson’s and dementia. It is in these deeply trying times, attending to my father towards the end of his life, that a powerful mantra emerged as a beacon of resilience: "Do Hard Stuff." This phrase transformed not just my personal outlook but began to resonate within my community, sparking a movement of perseverance and self-improvement.
This journey from a deeply personal motto to a line of motivational apparel is a tribute to my father’s legacy. He is my hero, a man who instilled in me the values of hard work, resilience, and the golden rule of treating others as one would like to be treated. His entrepreneurial spirit and relentless work ethic demonstrated that true greatness is forged through effort and persistence. This brand is an extension of his teachings, a challenge to all to choose the path less traveled, to embrace learning, to face failures with courage, and to rise with determination.
Enter Mark, a friend with an extraordinary talent to take any seed and cultivate it into something remarkable. Together, we embraced this mantra wholeheartedly, incorporating it into our daily lives—from rigorous workouts to intellectual pursuits, from embracing the discomfort of cold plunges to setting and achieving lofty goals. We became advocates for pushing boundaries, dedicated to bettering ourselves and our families through this philosophy.
Mark’s story adds a profound layer to our narrative. As a teenager struggling with his weight, he set his sights on a dream that demanded transformation. Through discipline and self-guided determination, he reshaped his life, learning valuable lessons in focus, resilience, and the unwavering refusal to quit. His journey through weight loss, high school football, and playing for the University of Arkansas, though it didn't culminate in a professional football career, taught him the importance of discipline, a lesson that continues to influence his life and those around him.
Together with Brooke, a beacon of strength and optimism, we've forged a bond over a shared commitment to "Do Hard Stuff." Our collective experiences, from personal struggles to triumphs, reflect a belief in the power of challenging oneself and fostering growth through adversity.
"Do Hard Stuff" has evolved from a personal mantra into a movement aimed at inspiring others to embrace challenges, set ambitious goals, and relentlessly pursue them. It’s about encouraging not just self-improvement but fostering a culture of resilience and determination that spans generations. Our mission is to empower individuals to tackle life's challenges head-on, to build a mindset of toughness and resilience, and to inspire both the young and old that embracing the hard stuff is not just possible but profoundly rewarding.
Let this be more than a brand; let it be a reminder to love deeply, challenge yourself daily, and live purposefully. "Do Hard Stuff" is not just about wearing a message; it’s about living it, embodying the grit and grace it takes to transform challenges into opportunities for growth and connection. Join us on this journey, and let’s toughen up the world, one challenge at a time. Let “I love you” with your loved ones be followed by “do hard stuff.”